Social media is integral to our individual lives. You want proof? Check your phone’s battery usage. Most of your battery or time is probably dedicated to a few social media apps. The recommendation engine of these social media giants keeps us glued to our phones. (Check out our article about search and recommendation engine to …
This deal proved to be one of the most effective take on Formula 1’s content marketing strategies, winning more sponsorships and a younger generations of fans.
On TikTok and Princess Diaries’ Parallels And why TikTok is changing today’s digital marketing landscape. by Jazmine Yu and Maxine Magsalin Original image taken from https://genovia.seventh-star.net/updates/princess-diaries-books-vs-movies/ POV: it’s 2019, and you keep hearing about some new app called TikTok; apparently, it’s where all the “Gen Z” kids are flocking. You don’t really know much about …
One common error that can be found in some marketing campaigns is failing to define their target market. Not knowing who to direct your marketing campaigns to will not only make all your efforts go to waste but at the same time fail in communicating your message or what you offer to your audience. Finding …
written by Luis Vida and Raffy Cui As avid fans of arguably the most prominent sports association in the world, what’s there to hate? The National Basketball Association has dominated the international stage, and fans worldwide clamour in spectacle over every game’s fantastic plays. But how does Digital Marketing come into play? First, let’s define …
BTS: A Disruption of Digital Marketing Who is BTS? Pretty sure you’ve heard of the song on the music video above… It’s absolutely inevitable for anyone not to catch a glimpse of these influential 7 members of a K-Pop group that is taking over the world by storm! If you’re one of the unlucky few …
For the untrained eye, marketing in social media feels like a game of hit or miss in a huge arena of countless players. There’s just too many strategies to employ and we have our own personal limitations. How can you keep developing your personal brand? And more importantly, how do we ensure these relationships thrive? …
Developing Your Personal Brand One Swipe At A Time Read More »
…more brands are dedicating bigger budgets for content creation and influencer marketing. Here’s a guideline of when to use influencers, getting Michael Jordans for your Nike, and avoiding Kendall Jenners for your Pepsi.
What’s cooking? Did you ever think that cooking is such a complicated task that you simply tried to disassociate yourself from it completely? You have to think about the ingredients, the recipes to follow, the cooking tools, and everything in between. So, one day, you just told yourself that you’ll stick with the end process — eating …
Cooking Adobo As The BEST Analogy For Digital Marketing Read More »
Written by Thirdy Venturina and Clayton Yu Wait, video games? Yes, you read the title correctly. It goes without saying that everyone has their favorite video game. Since the pandemic struck the whole world and all were limited to move around the four corners of their own homes. Video games were essential to maintain people’s …
Social Media Marketing is like Everyone’s Favorite Video Game Read More »