It seems like every other week there’s a new trend or viral video going around. A few years ago though, this phenomenon wasn’t as commonplace as it is in our online space today. Marketers have come to use this to their advantage especially when they want their brand to pop off and become the new …
Social Media Metrics Explained and How Your Favorite Brands Use Them Read More »
You’ve probably heard of Angkas, right? Angkas is a motorcycle ride-hailing service provider and package delivery courier. The brand does not only provide these services; it also offers sustainability in engagements with its audience through memes and playful content! But before we continue, have you had the chance to read our previous article regarding engaging …
Sustainability in Engagements: What Did Angkas Do? Read More »
Social Media is seen everywhere in today’s world. From talking to friends, getting the latest scoop on celebrities, buying clothes, and even finding out new developments on the elections, it’s safe to say that Social Media has found its way to become a staple in our everyday lives. We see so many posts on Social …
Social Media Marketing: Things to Consider When Building Your Brand Online Read More »
In our last article, we talked about viral marketing‘s effectiveness and potential in scaling a brand’s reach along with the rise of different trends. But not all brands get lucky with this one-and-done shortcut to increased brand awareness. Another way for businesses to bridge the gap between their brand and their target market is by …
Going viral is pretty much every brand’s dream, and understandably so – your brand skyrockets in digital reach and suddenly, you’re known by anybody and everybody who keeps up with today’s trends. Raising brand awareness tops the list of social media goals of marketers today, and though there are many ways to achieve that awareness …
Viral Marketing – The Quickest Way You Can Make Your Brand Known Read More »
Digital Marketing has allowed more touch points in the consumer journey, hence manifesting changes in consumer habits. To attest this, we asked four students from the UP College of Business Administration how Digital Marketing has influenced their consumer habits – from browsing to purchasing to advocating. Here’s what they had to say: “Digital marketing exposed …
How has Digital Marketing influenced your consumer habits Read More »
“Digital Marketing isn’t for me!” “I don’t like Digital Marketing!” If you’ve heard someone say this, or if you’ve even said this yourself, well then, you’re in for a ride! Digital Marketing is for you, and whether you “like” it or not, you’ve already had your fair share of buying something because of it. Digital …
It is imperative for brands to strategically create fun and engaging social media posts because not doing so would mean boring, no-fun contents that are barely noticed by the target audience. In order to create engagements and interactions in your online posts, you’ll have to make sure your posts are curated and well-thought of. But …