Digital Marketing as a new form of art? Are you for real? What is Digital Marketing? Many of us may (or may not) know that Digital Marketing has everything to do with all types of online marketing efforts and strategies. Whether you engage in Search Engine Optimization (SEO), social media marketing, or email marketing, you’re …
Digital Marketing has allowed more touch points in the consumer journey, hence manifesting changes in consumer habits. To attest this, we asked four students from the UP College of Business Administration how Digital Marketing has influenced their consumer habits – from browsing to purchasing to advocating. Here’s what they had to say: “Digital marketing exposed …
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“Digital Marketing isn’t for me!” “I don’t like Digital Marketing!” If you’ve heard someone say this, or if you’ve even said this yourself, well then, you’re in for a ride! Digital Marketing is for you, and whether you “like” it or not, you’ve already had your fair share of buying something because of it. Digital …