Social Media is seen everywhere in today’s world. From talking to friends, getting the latest scoop on celebrities, buying clothes, and even finding out new developments on the elections, it’s safe to say that Social Media has found its way to become a staple in our everyday lives.
We see so many posts on Social Media nowadays that it makes you wonder, how do these accounts even create something worth a click or read? Because it has evolved into so much more than just technology used to socialize, it’s imperative to understand how we can incorporate Marketing on Social Media to maximize our experience on these platforms.
Social Media Marketing (SMM) is the use of social media platforms to connect with your market to increase revenue, build your following, and develop traffic for your product. In other words, it’s marketing on social media! There is a lot to understand when dealing with the different platforms, but let’s try to focus on 5 general key pillars of SMM:
1. Strategy
Before diving in, it’s essential to think about the strategy behind using SMM for your brand. Setting goals is needed at this stage to find out whether social media can help achieve various business goals that are unique to everyone! Do you want to increase brand awareness? Sales? Lower costs? Create a support channel for your consumers?
Furthermore, due to the prevalence and amount of Social Media Platforms out there today, one thing that must be done is choosing ones you want to focus on. While it certainly helps to do your research on where you think your consumers will be most active, companies usually prefer a mix of 2-3 platforms to market on to help reach more bases for their current and potential customers.
Lastly, what kind of content do you want to post? If you’re a brand that focuses on online tutoring for kids, you might want to consider mixing entertainment with educational content. This is to ensure that your target audience can stay focused while also learning through your posts. These are only some of the questions that need to be considered. At the end of the day, it’s safe to say that knowing your target audience will heavily influence the type of content that you share.
2. Planning & Publishing
Publishing simply refers to posting that contains either a GIF, image, video, or even a long text-y post. Remember, this all depends on how you want to brand your company on these platforms.
Timing and frequency of publishing should be considered too. There are various functions on the different platforms that allow you to schedule your other posts but keep in mind that you should be posting when you think your audience will be viewing it!
3. Listening & Engagement
You see your brand growing, and people start engaging with your posts more…now what? As a manager of your social media platforms, monitoring these different posts, tags, comments, and direct messages is a good way of gauging how well your brand is doing. Should a person comment something positive, you can reply back to showcase your gratitude. However, if you come across a message complaining about your product, it’s crucial to offer help to remedy the situation before the situation escalates.
4. Analytics & Reporting
Other than engagements that you can see in your notifications, social media insights are also an excellent way of measuring your post’s performance. You can collate the amount of reach, engagements, views, clicks, and so much more in a month!
The only downside to these insights on social media platforms is that they tend to be more basic than those you can find on different websites that provide a wider array of social media analytics tools to help you further analyze your online presence.
5. Advertising
As time goes on, you’re going to want to spend more on your SMM efforts to start gaining a bigger market. Advertising on Social Media platforms can be more in-depth, as you can now specify the target audience for whom you’d like your posts to reach. Moreover, there are also options on the types of engagements you’d want to achieve, may these be clicks, page visits, 3-second views, and more.
SMM has become much more complex in today’s world, now that different platforms have a vast amount of data that they can access. Using data to carefully manage a Social Media page is crucial in increasing awareness and sales from a brand’s perspective. Gone are the days where posting anything while hoping for the best is the only option; SMM explains how there is now a much broader set of options that we can choose from, given all the data provided to us by different platforms on the internet. Using this data to our advantage is the most important thing here. If you’re able to properly utilize the various information available to us, then the reaching of business goals will have been made so much easier for your brand.
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