One common error that can be found in some marketing campaigns is failing to define their target market. Not knowing who to direct your marketing campaigns to will not only make all your efforts go to waste but at the same time fail in communicating your message or what you offer to your audience. Finding …
During the age of print, newspapers and books, people spent money on buying bundles of information that they fully trusted since ideas flowed from a few highly valued sources and there was security within the publishing industry because of the scarcity of information being shared. Since then, this industry has gone through multiple renovations to try and capture the scant amount of value within a piece of information.